Our

Brands

Our Brands

Welcome to Lily Brands, where innovation thrives and excellence reigns. With over 20 brands cultivated in niche categories over 25 years, we infuse creativity and fun to craft winning products in each category, setting new standards and delighting consumers. Join us as we pioneer new frontiers, redefining industries with our passion for innovation and relentless pursuit of groundbreaking ideas.

Launched in 2005, IguanaMed revolutionized medical apparel by introducing performance-focused, fashion-forward designs to a previously understated market. Recognized thrice on the Inc 500 list and becoming the fastest-growing clothing company in the U.S. by 2010, IguanaMed infused the medical apparel industry with sportswear aesthetics, vibrant colors, and innovative design, significantly altering its landscape. Its groundbreaking approach to medical wear led to widespread acclaim and eventual acquisition by a major Korean clothing conglomerate, marking IguanaMed’s indelible impact on healthcare fashion.

As the pioneering umbrella brand in plant nutrition, Happy Nutrients oversees a family of innovative fertilizer brands, including BigAss Fertilizers, Ludicrous Nutrients, and Happy Nutrients itself. This visionary company specializes in creating niche fertilizers tailored for specific plant needs, ensuring optimal growth for everything from household greenery and colorful flowers to hearty fruits, vegetables, and specialized cannabis cultivation. Emphasizing 100% organic practices, especially in its BigAss Fertilizers line, Happy Nutrients not only promotes plant health but also champions sustainability. With over fifty years of collective industry experience, the brand synthesizes traditional agricultural wisdom with modern scientific research to produce superior, specialized fertilizers that invigorate the gardening community with joy and vitality.

Dunk Balls has transformed the basketball industry by injecting creativity and individuality into its products. Specializing in limited edition, uniquely designed basketballs, the brand appeals to players who wish to express themselves on and off the court. Basketballs like the Money Ball and the Bitcoin Ball and the Glow Dunk Ball exemplify Dunk Balls’ innovative spirit, showcasing its dedication to making every game a statement of personal style and flair.

EarCam revolutionizes ear cleaning for kids with its Ear Wax Removal Kit, featuring an HD camera and LED lights for safe and effective wax removal. The child-friendly design and comprehensive cleaning tools address the challenge of ear care for kids, making EarCam a go-to solution for parents seeking a less intimidating and more efficient way to maintain their children’s ear health.

Since 2000, International Robes has set the standard for luxury and comfort in bathrobes for adults and kids. Known for its super-premium spa microfiber and plush coral fleece materials, the brand’s products are a favorite in prestigious hotels, resorts, and spas worldwide. International Robes embodies the epitome of comfort and warmth, wrapping wearers in unparalleled softness and luxury.

Originating from a collaborative effort between nurses and a neonatologist, Kangaroo Board.com introduced the Kangaroo Board, a revolutionary tool designed to streamline infant resuscitation. By organizing all necessary equipment and medication for the crucial first ten minutes, it has set new standards in over 1,000 hospitals worldwide, becoming an essential component of neonatal care. This innovation not only showcases the brand’s commitment to medical advancement but also solidifies its status as a vital resource in healthcare facilities globally.

With roots in Chicago and a reach extending across the United States, OfficeScrubs specializes in outfitting dental, veterinary, and medical offices with stylish and comfortable scrubs and footwear. Offering personalization options like office logos and staff names, OfficeScrubs caters to healthcare professionals seeking both function and fashion in their workwear. Headquartered in Chicago and Scottsdale, OfficeScrubs continues to outfit medical and dental offices all over the country.

Chirp Cam Bird Feeders entered the bird feeding market with a mission to enrich bird watching through technology. By integrating advanced AI and camera technology, Chirp Cam identifies over 11,000 bird species and captures their visits in vivid detail. Features like solar-powered operation and squirrel-proof designs underscore the brand’s commitment to eco-friendly and interactive bird watching, making it a leader in the fusion of nature with technology for avian enthusiasts.

DoggieDentist

Pioneering pet dental care, DoggieDentist introduced the first electric toothbrush for dogs, an innovative approach to pet oral hygiene. This breakthrough product distributed nationally through PetCo, paved the way for enhanced pet care solutions before the brand and trademark were sold.

Dope Scooters broke new ground as the first electric scooter brand to prioritize design without compromising performance. By blending stylish aesthetics with functional excellence, Dope Scooters has established itself as a frontrunner in the electric mobility sector, appealing to consumers seeking a blend of utility and design in their transportation choices.

HopsHolster revolutionizes party experiences with its innovative drink cooling and transport solutions. Its patented Drinking Vest and Cool Keg Sleeve exemplify the brand’s ingenuity, ensuring beverages remain chilled throughout any event. HopsHolster’s commitment to enhancing party-goers’ convenience and enjoyment has positioned it as a key player in redefining social gatherings.

Dominating the collegiate scrubs market, Gelscrubs became the largest U.S. provider of university-branded medical apparel obtaining licensing from over 300 universities. By offering a range of soft, comfortable scrub tops and pants featuring embroidered college logos, Gelscrubs appealed to a broad audience, from medical professionals to college fans, making it a beloved brand before its successful sale. The product was featured in over 1000 bookstores, uniform shops, and fan shops.

As the inaugural collegiate chewing gum brand, CollegeGum captured the essence of college spirit and fun, securing licenses from over 30 schools and achieving significant success in large retail chains. This innovative concept not only resonated with college fans but also marked a significant achievement in product licensing and retail placement.

This niche website quickly became the premier destination for personalized doormats in the U.S., offering unparalleled quality and customization. As the most dominant player in the custom doormat market, PersonalizedDoormats.com set new standards for quality and customer service before its sale, leaving a lasting impact on the industry.

Poopanthropy

With a mission to combine pet care with philanthropy, Poopanthropy introduced the first dog poop bag brand dedicated to giving back to animal shelters. Each sale supports shelter animals, showcasing the brand’s commitment to community support and environmental responsibility in pet waste management.

Advantage Mailboxes led the foray into online mailbox retailing in the U.S., revolutionizing e-commerce for outdoor products. By teaching Step2 to sell online and launching its own e-commerce storefront, Advantage Mailboxes not only pioneered digital retail strategies but also set new benchmarks for online sales and customer engagement in the outdoor product sector.