WE LAUNCH
BRANDS.
That are beautiful, artsy, and sometimes irreverent.




A few of our brands
Lily Brands has launched over 20 brands in 25 years. Below are a few of our legendary brands. Click below to learn more about a particular brand or visit our brands page here

Launched in 2005, IguanaMed revolutionized medical apparel by introducing performance-focused, fashion-forward designs to a previously understated market…

As the pioneering umbrella brand in plant nutrition, Happy Nutrients oversees a family of innovative fertilizer brands, including BigAss Fertilizers, Ludicrous Nutrients, and Happy Nutrients itself…


Dunk Balls has transformed the basketball industry by injecting creativity and individuality into its products…
Since 2000, International Robes has set the standard for luxury and comfort in bathrobes for adults and kids…

